hi! is on a mission to help improve humans’ lives by making it easier to make smart decisions. They're starting with food, more specifically, starting with protein powder. They got tired of seeing plastic tubs filled with artificial ingredients from unsustainable sources. They wanted to see something better. Their approach is straightforward - make things simple, be good to people and the world we live in and bring some fun to it. 

Fun Fact: hi! - it’s short for Human Improvement.